Last updated : 09-December-2025

Introduction

Floor Warehouse LTD, T/A Floor Warehouse, is very committed to protecting the privacy and security of our customers’ information. This Privacy Policy outlines our practices regarding the collection, use, and protection of your personal information across our website https://floorwarehouse.co.uk (“Site”), and throughout your interactions with our services.

Information We Collect

When you interact with our Site, such as making a purchase, creating an account, requesting a sample, or subscribing to our marketing communications, we collect various types of information, including the following:

  • Personal Identifiers: Your name, email address, and contact number.
  • Billing and Shipping Information: To fulfil your orders efficiently.
  • Payment Details: Securely processed through third-party gateways like Stripe, PayPal, Klarna, and ClearPay.
  • Preferences and Feedback: To enhance our services and tailor our offerings to your interests.

Additionally, we use cookies and similar technologies to gather technical information that helps us improve your Site experience.

How We Use Your Information

We use your information to:

  • Process and Deliver Orders: We share the necessary details with delivery companies and payment processors to ensure successful delivery and payment transaction completion.
  • Customer Service: To address inquiries and provide customer support effectively.
  • Marketing Communications: We may send you updates and offers about our products and services. You can unsubscribe from marketing emails at any time.
  • Site Improvement: To enhance functionality and user experience based on your interactions and feedback.

Lawful Bases for Processing

We process your personal data under the following lawful bases:

• Contract – to perform our agreement with you (e.g., process orders, deliver goods, provide customer support).
• Legal obligation – to meet tax, accounting, and regulatory requirements.
• Legitimate interests – to operate, secure, and improve our services, and send relevant marketing communications.
• Consent – for non-essential cookies/analytics and where you actively choose to subscribe to marketing communications.

Who We Share Your Data With

We only share personal data where it is necessary to provide our services, process your orders, or meet legal obligations.

Categories of recipients include:

• Payment & finance providers (independent controllers): e.g. Klarna, Clearpay, PayPal, card processors. These companies process your information under their own privacy notices and may carry out credit and fraud checks.
• Delivery & logistics partners: pallet and parcel networks that deliver your orders and provide tracking updates.
• Website hosting & IT support providers: to keep our website running and secure.
• Customer communication platforms: email and live-chat providers used to send order confirmations and respond to enquiries.
• Analytics & marketing technology providers: to measure website usage and improve services (non-essential cookies only set with consent).

All third parties are contractually required to keep your data secure and process it only for the purpose we specify.
We do not sell, rent, or trade your personal data to anyone.

International Transfers

Some of our service providers are located outside the UK or use servers in multiple global locations. When personal data is transferred internationally, we ensure appropriate safeguards are in place to protect your information. These may include UK adequacy regulations (where the destination country has been recognised as providing an adequate level of protection) or the UK International Data Transfer Agreement (IDTA) / Standard Contractual Clauses, together with any additional measures required by law.

Data Retention

To comply with our privacy policy and regulatory requirements, we handle your data with the utmost care and only retain it for as long as necessary:

  • Marketing Data: We retain marketing information for as long as it remains necessary for this purpose. You can opt-out, update, or request deletion of your marketing data at any time. If you unsubscribe, we will keep a minimal suppression record to ensure you are not contacted again.
  • Invoice/Sales Data: We retain order, invoice and transaction information for as long as necessary to meet our legal, tax, and accounting obligations. This typically requires keeping records for a minimum of 6 years. After this period, data may be retained where needed for legitimate business purposes, such as audit requirements or resolving disputes.

Finance Options

Our financing options through Klarna and ClearPay allow you flexible payment solutions. These services handle your payment details directly, under their privacy policies, offering secure transaction environments.

These providers may conduct creditworthiness and identity checks and may use automated decision-making to approve or decline finance. Please see Klarna’s, PayPal’s, and Clearpay’s privacy notices for details of these checks and your rights to request human review.

GDPR Compliance

We are committed to ensuring the protection and management of your data in accordance with the General Data Protection Regulation (GDPR). You have the right to access, correct, delete, or restrict the use of your personal data. For any such requests or concerns about our data handling practices, please reach out to us at [email protected].

Security Measures

To safeguard your personal information, we employ robust security measures, including data encryption, secure server hosting, and adherence to PCI-DSS standards for financial transactions, ensuring the highest level of transaction security.

Data Protection Officer

Floor Warehouse LTD, prioritise your privacy and data protection. Our Data Protection Officer (DPO) role is internally managed by staff specially trained in cybersecurity and data retention strategies, ensuring comprehensive compliance with the General Data Protection Regulation (GDPR) and other relevant data protection laws. Our DPO possesses the necessary knowledge, certifications, to oversee our data protection strategy and its implementation.

Should you have any questions, concerns, or requests regarding your personal data, you are welcome to contact us. We are committed to addressing your inquiries promptly and efficiently.

Our Contact Information:
Floor Warehouse LTD
Brayford Square,
London, E1 0SG
Email: [email protected]

We are dedicated to maintaining the highest level of privacy protection. By entrusting us with your information, you can be confident in our commitment to safeguard your privacy, responsibly use your data, and respect your data preferences at all times.

Cookies and Tracking

We utilise cookies to personalise your browsing experience, analyse site traffic, and conduct marketing efforts. You have the ability to manage your cookie preferences through your browser settings, offering control over your data footprint. To see more information on our cookies please visit our Cookies Policy here: Floor Warehouse Cookies Policy.

Analytics and Site Usage Information

To continuously improve our website and provide visitors with a great user experience, we utilise Google Analytics, a third-party service from Google. Google Analytics assists us by collecting information on how visitors navigate through our site, including the duration of visits on specific pages, overall time spent on our site, the paths taken to arrive at our site, and interactions made during the visit. It’s important to note that the data collected by Google Analytics does not include personally identifiable information such as your name or address, and we do not share this data with others. The privacy practices of Google Analytics are detailed in their Privacy Policy, accessible here: Google Privacy Policy.

Contacting Us

For any queries related to your privacy, to exercise your data protection rights, or if you have any concerns about how we handle your personal information, please do not hesitate to contact us at [email protected]. Our dedicated team is committed to resolving your concerns efficiently and to your satisfaction.

Changes to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or regulatory requirements. Any modifications will be posted on our website’s Privacy Policy page and, where appropriate, notified to you directly. We encourage you to review this policy periodically to stay informed about how we are protecting your information.